J. Douglas Carroll

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2817-0285

Publications

• A Feature-Based Approach to Market Segmentation via Overlapping K-Centroids Clustering — Journal of Marketing Research 1997
• Psychometric Methods in Marketing Research: Part II, Multidimensional Scaling — Journal of Marketing Research 1997
• Psychometric Methods in Marketing Research: Part I, Conjoint Analysis — Journal of Marketing Research 1995
• Preference mapping of conjoint-based profiles: An INDSCAL approach — Journal of the Academy of Marketing Science 1989
• Reply to Greenacre's Commentary on the Carroll-Green-Schaffer Scaling of Two-Way Correspondence Analysis Solutions — Journal of Marketing Research 1989
• A simple procedure for finding a composite of several multidimensional scaling solutions — Journal of the Academy of Marketing Science 1988
• An INDSCAL-Based Approach to Multiple Correspondence Analysis — Journal of Marketing Research 1988
• Comparing Interpoint Distances in Correspondence Analysis: A Clarification — Journal of Marketing Research 1987
• Interpoint Distance Comparisons in Correspondence Analysis — Journal of Marketing Research 1986
• Three-Way Multivariate Conjoint Analysis — Marketing Science 1982
• A General Approach to Product Design Optimization via Conjoint Analysis — Journal of Marketing 1981
• Estimating Choice Probabilities in Multiattribute Decision Making — Journal of Consumer Research 1981
• Overlapping Clustering: A New Method for Product Positioning — Journal of Marketing Research 1981
• Reply to “A Comment on a New Measure of Predictor Variable Importance in Multiple Regression” — Journal of Marketing Research 1980
• Optimizing the Allocation of a Fixed Resource: A Simple Model and Its Experimental Test — Journal of Marketing 1979
• A New Measure of Predictor Variable Importance in Multiple Regression — Journal of Marketing Research 1978