J. Wesley Hutchinson

20 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0006-3405-8069

Publications

• Information Search Within a Web Page: Modeling the Full Sequence of Eye Movement Decisions, Subjective Value Updating, and First Clicks — Management Science 2025
• More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior — Journal of Marketing 2024
• Commentaries on “Reconsidering the path for neural and physiological methods in consumer psychology” — Journal of Consumer Psychology 2024
• Testing Theories of Goal Progress in Online Learning — Journal of Marketing Research 2022 (name-matched, not ORCID-linked)
• (When) are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers — Journal of Marketing 2016
• The roles of planning, learning, and mental models in repeated dynamic decision making — Organizational Behavior and Human Decision Processes 2013
• Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays — Journal of Marketing Research 2010
• Consumer preferences for color combinations: An empirical analysis of similarity-based color relationships — Journal of Consumer Psychology 2010
• Commentary—On the Interpretation of Temporal Inflation Parameters in Stochastic Models of Judgment and Choice — Marketing Science 2010
• Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase — Journal of Marketing 2009
• Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising — Journal of Consumer Research 2008
• Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge — Journal of Marketing Research 2006
• Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty — Marketing Science 2002
• Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research — Journal of Consumer Research 2000
• Knowledge Calibration: What Consumers Know and What They Think They Know — Journal of Consumer Research 2000
• The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs — Journal of Consumer Research 1998
• Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall — Journal of Marketing Research 1994
• Ignoring Irrelevant Information: Situational Determinants of Consumer Learning — Journal of Consumer Research 1991
• Dimensions of Consumer Expertise — Journal of Consumer Research 1987
• Discrete Attribute Models of Brand Switching — Marketing Science 1986