Jaakko Aspara

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7982-5053

School of Business, Aalto University, 02150 Espoo, Finland

Publications

• Sharing-Dominant Logic? Quantifying the Association between Consumer Intelligence and Choice of Social Access Modes — Journal of Consumer Research 2019
• Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? — Journal of Marketing 2019
• Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention — Journal of Marketing 2018
• Effect of intelligence on consumers' responsiveness to a pro-environmental tax: Evidence from large-scale data on car acquisitions of male consumers — Journal of Consumer Psychology 2017
• What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement — Journal of Marketing 2016
• Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration — Journal of the Academy of Marketing Science 2015
• Do institutional investors pay attention to customer satisfaction and why? — Journal of the Academy of Marketing Science 2014
• Cause Marketing Effectiveness and the Moderating Role of Price Discounts — Journal of Marketing 2014
• Group-Buying Deal Popularity — Journal of Marketing 2014
• Artificial Intelligence, Emotional Labor, and Service Operations — Manufacturing & Service Operations Management