Jaap E. Wieringa

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9324-5952

Publications

• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective — Journal of Marketing 2011
• Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling — Journal of Marketing Research 2010