Jacob Jacoby

29 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5110344726

Department of Marketing, New York University

Publications

• Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles — Journal of Consumer Research 2002
• Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation — Journal of Consumer Psychology 2002
• Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior — Journal of Consumer Psychology 2002
• A Varying-Parameter Averaging Model of On-Line Brand Evaluations — Journal of Consumer Research 1997
• Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction — Journal of Consumer Research 1994
• The Comprehension/Miscomprehension of Print Communication: Selected Findings — Journal of Consumer Research 1989
• Book Review: Survey Questions: Handcrafting the Standardized Questionnaire — Journal of Marketing Research 1987
• Perspectives on Information Overload — Journal of Consumer Research 1984
• Viewer Miscomprehension of Televised Communication: Selected Findings — Journal of Marketing 1982
• On Miscomprehending Televised Communication: A Rejoinder — Journal of Marketing 1982
• Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer — Journal of Marketing 1982
• Preference, Search, and Choice: An Integrative Approach — Journal of Consumer Research 1979
• Consumer Research: How valid and useful are all our consumer behavior research findings? — Journal of Marketing 1978
• A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing — Journal of Marketing Research 1978
• Consumer Use and Comprehension of Nutrition Information — Journal of Consumer Research 1977
• Information Acquisition Behavior in Brand Choice Situations — Journal of Consumer Research 1977
• Information Load and Decision Quality: Some Contested Issues — Journal of Marketing Research 1977
• What about Disposition? — Journal of Marketing 1977
• A Reply … — Journal of Marketing 1976
• Time and Consumer Behavior: An Interdisciplinary Overview — Journal of Consumer Research 1976
• Applied Marketing: The FDA Approach to Defining Misleading Advertising — Journal of Marketing 1975
• Constructive Criticism and Programmatic Research: Reply to Russo — Journal of Consumer Research 1975
• A Brand Loyalty Concept: Comments on a Comment — Journal of Marketing Research 1975
• Brand Choice Behavior as a Function of Information Load: Replication and Extension — Journal of Consumer Research 1974
• Brand Choice Behavior as a Function of Information Load — Journal of Marketing Research 1974
• Patterns of information Acquisition in New Product Purchases — Journal of Consumer Research 1974
• Brand Loyalty Vs. Repeat Purchasing Behavior — Journal of Marketing Research 1973
• Personality and Innovation Proneness — Journal of Marketing Research 1971
• Three-Point Likert Scales Are Good Enough — Journal of Marketing Research 1971