Jacob Suher

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0677-3816

School of Business, Portland State University, 631 SW Harrison Street, Portland, OR, 97201, USA

Publications

• When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods — Journal of the Academy of Marketing Science 2021
• The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations — Journal of Marketing Research 2020
• Planning for Multiple Shopping Goals in the Marketplace — Journal of Consumer Psychology 2019
• The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies — Journal of Marketing 2013
• Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking — Journal of Marketing Research 2013