Jacoby, Jacob
29 catalog papers. Name-matched publications do not establish a verified researcher identity.
Department of Marketing, New York University
Publications
- Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles — Journal of Consumer Research 2002
- Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation — Journal of Consumer Psychology 2002
- Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior — Journal of Consumer Psychology 2002
- A Varying-Parameter Averaging Model of On-Line Brand Evaluations — Journal of Consumer Research 1997
- Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction — Journal of Consumer Research 1994
- The Comprehension/Miscomprehension of Print Communication: Selected Findings — Journal of Consumer Research 1989
- Book Review: Survey Questions: Handcrafting the Standardized Questionnaire — Journal of Marketing Research 1987
- Perspectives on Information Overload — Journal of Consumer Research 1984
- Viewer Miscomprehension of Televised Communication: Selected Findings — Journal of Marketing 1982
- On Miscomprehending Televised Communication: A Rejoinder — Journal of Marketing 1982
- Corrective Advertising and Affirmative Disclosure Statements: Their Potential for Confusing and Misleading the Consumer — Journal of Marketing 1982
- Preference, Search, and Choice: An Integrative Approach — Journal of Consumer Research 1979
- Consumer Research: How valid and useful are all our consumer behavior research findings? — Journal of Marketing 1978
- A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing — Journal of Marketing Research 1978
- Consumer Use and Comprehension of Nutrition Information — Journal of Consumer Research 1977
- Information Acquisition Behavior in Brand Choice Situations — Journal of Consumer Research 1977
- Information Load and Decision Quality: Some Contested Issues — Journal of Marketing Research 1977
- What about Disposition? — Journal of Marketing 1977
- A Reply … — Journal of Marketing 1976
- Time and Consumer Behavior: An Interdisciplinary Overview — Journal of Consumer Research 1976
- Applied Marketing: The FDA Approach to Defining Misleading Advertising — Journal of Marketing 1975
- Constructive Criticism and Programmatic Research: Reply to Russo — Journal of Consumer Research 1975
- A Brand Loyalty Concept: Comments on a Comment — Journal of Marketing Research 1975
- Brand Choice Behavior as a Function of Information Load: Replication and Extension — Journal of Consumer Research 1974
- Brand Choice Behavior as a Function of Information Load — Journal of Marketing Research 1974
- Patterns of information Acquisition in New Product Purchases — Journal of Consumer Research 1974
- Brand Loyalty Vs. Repeat Purchasing Behavior — Journal of Marketing Research 1973
- Personality and Innovation Proneness — Journal of Marketing Research 1971
- Three-Point Likert Scales Are Good Enough — Journal of Marketing Research 1971