Jacquelyn S. Thomas

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8871-4267

Marketing Department, Cox School of Business, Southern Methodist University, Dallas, Texas 75275

Publications

• Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” — Marketing Science 2022
• Customer win-back: the role of attributions and perceptions in customers’ willingness to return — Journal of the Academy of Marketing Science 2016
• Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance — Marketing Science 2014
• Customer relationship management and firm performance: the mediating role of business strategy — Journal of the Academy of Marketing Science 2010
• Balancing Acquisition and Retention Resources to Maximize Customer Profitability — Journal of Marketing 2005
• Managing Marketing Communications with Multichannel Customers — Journal of Marketing 2005
• Recapturing Lost Customers — Journal of Marketing Research 2004
• A Methodology for Linking Customer Acquisition to Customer Retention — Journal of Marketing Research 2001