JaeHwan Kwon

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0796-3139

Publications

• Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases — Journal of Consumer Research 2024
• Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages — Journal of Marketing Research 2022
• Strength without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes — Journal of Consumer Research 2015