Jaideep Prabhu

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8919-9567

University of Cambridge

Publications

When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs — Marketing Science 2023
Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performanceâ˜† — Research Policy 2023
Managing dilemmas of resource mobilization throughjugaad: A multi-method study of social enterprises in Indian healthcare — Strategic Entrepreneurship Journal 2020
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies — Journal of Marketing 2019
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets — Journal of Marketing 2015
Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda — Journal of Management Studies 2012
Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others) — Journal of Marketing 2011
Radical Innovation across Nations: The Preeminence of Corporate Culture — Journal of Marketing 2009
The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others — Journal of Marketing 2008
Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-Term Stock Returns — Journal of Marketing Research 2007 (name-matched, not ORCID-linked)
Managing the Future: CEO Attention and Innovation Outcomes — Journal of Marketing 2007
From Invention to Innovation: Conversion Ability in Product Development — Journal of Marketing Research 2006
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic? — Journal of Marketing 2005
Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals — Journal of Marketing 2003
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation — Journal of Marketing 2003
Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth — Journal of Marketing Research 2001