Jake An

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4684-5909

UTS Business School, Marketing Department, University of Technology Sydney, Australia

Publications

• Increasing App Engagement Behaviors via Goal-Enabling Technology Features: The Role of Goal Difficulty Dimensions — Journal of Marketing Research 2026
• Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation — Journal of Marketing 2023
• The Impact of Social Investing on Charitable Donations — Management Science 2023