Jake D. Hoskins

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4916-6154

Atkinson Graduate School of Management at Willamette University, Salem, OR, USA

Publications

• The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands — Journal of the Academy of Marketing Science 2021
• Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry — Journal of Management 2018
• Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in the Market Center — Strategic Management Journal 2017