James D. Hess

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0003-0822-7568

Department of Marketing and Entrepreneurship, C.T. Bauer College of Business, University of Houston

Publications

• Can Sales Uncertainty Increase Firm Profits? — Journal of Marketing Research 2016
• “Buying status” by choosing or rejecting luxury brands and their counterfeits — Journal of the Academy of Marketing Science 2013
• That'sWhat I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World — Marketing Science 2008
• Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models — Marketing Science 2007
• Customized Products: A Competitive Analysis — Marketing Science 2005
• Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing — Management Science 2004
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design — Management Science 2003
• Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future — Marketing Science 2002
• Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management — Marketing Science 1999
• Yes, “Bait and Switch” Really Benefits Consumers — Marketing Science 1998
• Pull Promotions and Channel Coordination — Marketing Science 1995
• Costs and Benefits of Hard-Sell — Journal of Marketing Research 1995
• Can Bait and Switch Benefit Consumers? — Marketing Science 1990
• Loss Leader Pricing and Rain Check Policy — Marketing Science 1987
• Imperfect Information and Credit Rationing: Comment — The Quarterly Journal of Economics 1984