Jan H. Schumann

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9361-2932

Publications

• You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades — Journal of the Academy of Marketing Science 2023
• Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services — Journal of Marketing 2014
• Trademarks and venture capital valuation — Journal of Business Venturing 2014