Jan R. Landwehr

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5433-8865

Goethe University Frankfurt

Publications

• The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency — Journal of Marketing Research 2024
• Leveraging Brand Equity for Effective Visual Product Design — Journal of Marketing Research 2020
• Measuring Processing Fluency: One versus Five Items — Journal of Consumer Psychology 2018
• Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure — Journal of Marketing 2013
• When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products — Information Systems Research 2013
• It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales — Journal of Marketing 2011
• Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts — Marketing Science 2011