Jan Becker

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4561-3399

Kühne Logistics University

Publications

• Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry — Journal of the Academy of Marketing Science 2025
• Perceived Ethical Leadership Affects Customer Purchasing Intentions Beyond Ethical Marketing in Advertising Due to Moral Identity Self-Congruence Concerns — Journal of Business Ethics 2019
• The Role of Mere Closeness: How Geographic Proximity Affects Social Influence — Journal of Marketing 2017
• The Brand Personality of Nonprofit Organizations and the Influence of Monetary Incentives — Journal of Business Ethics 2016
• Seeding Strategies for Viral Marketing: An Empirical Comparison — Journal of Marketing 2011