Jason M. T. Roos

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9764-5128

Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, Netherlands

Publications

• Advertiser Learning in Direct Advertising Markets — Marketing Science 2026
• The Design and Targeting of Compliance Promotions — Marketing Science 2023
• The Effect of Links and Excerpts on Internet News Consumption — Journal of Marketing Research 2020
• When Kerry Met Sally: Politics and Perceptions in the Demand for Movies — Management Science 2014
• Invited Paper—A Keyword History of Marketing Science — Marketing Science 2013