Jeongwen Chiang

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4780-0817

China Europe International Business School, Shanghai 201206, China

Publications

• Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households — Marketing Science 2021
• Determining Consumers’ Discount Rates with Field Studies — Journal of Marketing Research 2012
• Price Competition with Reduced Consumer Switching Costs: The Case of “Wireless Number Portability” in the Cellular Phone Industry — Management Science 2006
• Product development strategies for established market pioneers, early followers, and late entrants — Strategic Management Journal 2002
• The Decomposition of Promotional Response: An Empirical Generalization — Marketing Science 1999
• Competing Coupon Promotions and Category Sales — Marketing Science 1995
• A Simultaneous Approach to the Whether, What and How Much to Buy Questions — Marketing Science 1991
• Transport Costs in International Trade Theory: A Comparison with the Analysis of Nontraded Goods—A Note — The Quarterly Journal of Economics 1983