Jianan Wu

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6513-4769

Publications

• A Two-Stage Model of the Promotional Performance of Pure Online Firms — Information Systems Research 2005
• A Fuzzy Set Model of Search and Consideration with an Application to an Online Market — Marketing Science 2003
• The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research — Journal of Marketing Research 2001