Yang Jiang

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0035-893X

School of Business, Nanjing University, Nanjing, Jiangsu, China

Publications

• Tapping into User Effort? Improving Referral Outcomes in Crowdfunding Markets — Production and Operations Management 2025
• The Long-term and Spillover Effects of Price Promotions on Retailing Platforms: Evidence from a Large Randomized Experiment on Alibaba — Management Science 2020 (name-matched, not ORCID-linked)
• How Do Price Promotions Affect Customer Behavior on Retailing Platforms? Evidence from a Large Randomized Experiment on Alibaba — Production and Operations Management 2018 (name-matched, not ORCID-linked)
• Crowdsourcing with All-Pay Auctions: A Field Experiment on Taskcn — Management Science 2014