Jifeng Mu

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1134-5971

Microfoundation Institute, Madison, AL, 35758, USA

Publications

• Artificial intelligence marketing usage and firm performance — Journal of the Academy of Marketing Science 2025
• Creative Appeals in Firm-Generated Content and Product Performance — Information Systems Research 2022
• Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms — Journal of the Academy of Marketing Science 2021
• Online group influence and digital product consumption — Journal of the Academy of Marketing Science 2018