Jingjing Li

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1967-0090

McIntire School of Commerce, University of Virginia, Charlottesville, Virginia 22903

Publications

• Automating in High-Expertise, Low-Label Environments: Evidence-Based Medicine by Expert-Augmented Few-Shot Learning — Management Information Systems Quarterly 2025
• Platform governance matters: How platform gatekeeping affects knowledge sharing among complementors — Strategic Management Journal 2022
• Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases — Journal of Marketing 2020
• TheoryOn: A Design Framework and System for Unlocking Behavioral Knowledge Through Ontology Learning — Management Information Systems Quarterly 2020
• Don’t Mention It? Analyzing User-Generated Content Signals for Early Adverse Event Warnings — Information Systems Research 2019
• Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data — Journal of Management Information Systems 2018
• When Influencers Delegate Replies: How Social AI Agents Shape User Engagement — Information Systems Research