Jiwoong Shin
20 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-8175-854X
Yale University
Publications
- Communicating Attribute Importance Under Competition — Marketing Science 2026
- Searching for Rewards — Management Science 2026
- Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out — Marketing Science 2025
- Predictive Analytics and Ship-Then-Shop Subscription — Management Science 2024
- The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective — Marketing Science 2024
- A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning — Marketing Science 2023
- The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality — Management Science 2023
- A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency — Management Science 2023
- Information Disclosure Policy and Its Implications: Ratcheting in Supply Chains — Journal of Marketing Research 2022
- Inefficiencies in Digital Advertising Markets — Journal of Marketing 2021
- Targeted Advertising and Consumer Inference — Marketing Science 2021
- A Model of Two-Sided Costly Communication for Building New Product Category Demand — Marketing Science 2018
- Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action — Management Science 2016
- Favoring the Winner or Loser in Repeated Contests — Marketing Science 2013
- When to “Fire” Customers: Customer Cost-Based Pricing — Management Science 2012
- Uninformative Advertising as an Invitation to Search — Marketing Science 2011
- A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers? — Marketing Science 2010
- How Does Free Riding on Customer Service Affect Competition? — Marketing Science 2007
- The Role of Selling Costs in Signaling Price Image — Journal of Marketing Research 2005
- Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable — Management Science 2004