Joann Peck

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1967-1819

Wisconsin School of Business, University of Wisconsin-Madison, 5194 Grainger Hall, Madison, WI, 53706, USA

Publications

• Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations — Journal of the Academy of Marketing Science 2024
• A review of touch research in consumer psychology — Journal of Consumer Psychology 2024
• It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue — Journal of Consumer Research 2024
• Using curiosity to incentivize the choice of “should” options — Organizational Behavior and Human Decision Processes 2022
• An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind — Journal of Marketing Research 2022
• Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality — Journal of Marketing Research 2022
• Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods — Journal of Marketing 2021
• Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator — Journal of Consumer Research 2020
• Property Lines in the Mind: Consumers’ Psychological Ownership and Their Territorial Responses — Journal of Consumer Research 2018
• Textual paralanguage and its implications for marketing communications† — Journal of Consumer Psychology 2017
• Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch” (CIT) scale — Journal of Consumer Psychology 2015
• In search of a surrogate for touch: The effect of haptic imagery on perceived ownership — Journal of Consumer Psychology 2013
• Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect — Journal of Consumer Psychology 2011
• The Effect of Mere Touch on Perceived Ownership — Journal of Consumer Research 2009
• It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion — Journal of Marketing 2006
• To have and to Hold: The Influence of Haptic Information on Product Judgments — Journal of Marketing 2003
• Individual Differences in Haptic Information Processing: The “Need for Touch” Scale — Journal of Consumer Research 2003
• Category Attitude Measures: Exemplars as Inputs — Journal of Consumer Psychology 2002