Jochen Hartmann
2 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-1178-8708
TUM School of Management, Technical University of Munich, Munich, Germany
Publications
- MindMiner: Uncovering linguistic markers of mind perception as a new lens to understand consumer–smart object relationships — Journal of Consumer Psychology 2023
- The Power of Brand Selfies — Journal of Marketing Research 2021