Jody L. Crosno

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0114-2129

Publications

• A meta-analytic review of the effects of organizational control in marketing exchange relationships — Journal of the Academy of Marketing Science 2015
• Brand personality appeal: conceptualization and empirical validation — Journal of the Academy of Marketing Science 2011
• A meta-analytic review of opportunism in exchange relationships — Journal of the Academy of Marketing Science 2008