Johannes D. Hattula

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6655-8678

Publications

• Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making — Journal of Marketing Research 2021
• Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences — Journal of Marketing Research 2015