John Clithero

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7114-4621

Lundquist College of Business, University of Oregon, Eugene, Oregon, USA

Publications

• Reconsidering the path for neural and physiological methods in consumer psychology — Journal of Consumer Psychology 2024
• New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences — Journal of Consumer Psychology 2012