John A. Howard

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5974-5416

Columbia University

Publications

• Marketing Theory of the Firm — Journal of Marketing 1983
• Nonlinear Relations in a Complex Model of Buyer Behavior — Journal of Consumer Research 1980
• The Converging Business-Academic Interest in Theory — Journal of Marketing 1976
• A “Working” System Model of Car Buyer Behavior — Management Science 1976 (name-matched, not ORCID-linked)
• Book Review: Outdated, Flawed, Useful: New Commodities and Consumer Behaviour — Journal of Marketing Research 1975
• Some Empirical Contributions to Buyer Behavior Theory — Journal of Consumer Research 1974 (name-matched, not ORCID-linked)
• Information Processing and Decision Making in Marketing Organizations — Journal of Marketing Research 1972
• A Framework for Understanding Social Criticism of Advertising — Journal of Marketing 1971
• Leaders in Marketing — Journal of Marketing 1970
• Buyer Behavior and Related Technological Advances — Journal of Marketing 1970
• Information Processing Model of Executive Decision — Management Science 1968
• Operations Research and Market Research — Journal of Marketing 1956
• Retail Trading in Great Britain, 1850-1950 . James B. Jefferys — Journal of Political Economy 1955
• British Monopoly Policy: A Current Analysis — Journal of Political Economy 1954