John D. C. Little

30 catalog papers. Name-matched publications do not establish a verified researcher identity.

MIT Sloan School of Management, Cambridge, Massachusetts 02139

Publications

• OR FORUM—Little's Law as Viewed on Its 50th Anniversary — Operations Research 2011
• A Logit Model of Brand Choice Calibrated on Scanner Data — Marketing Science 2008
• Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective — Marketing Science 2008
• Philip M. Morse and the Beginnings — Operations Research 2002
• The History of the Marketing College Is a Work in Progress — Marketing Science 2001
• Can Advertising Copy Make FSI Coupons More Effective? — Journal of Marketing Research 1997
• A Theory of Forward Buying, Merchandising, and Trade Deals — Marketing Science 1996
• An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods — Journal of Consumer Research 1994
• Estimating Nonlinear Parameters in the Multinomial Logit Model — Marketing Science 1992
• Operations Research in Industry: New Opportunities in a Changing World — Operations Research 1991
• An Experiment in Approval Voting — Management Science 1988
• Comments — Marketing Science 1986
• Research Opportunities in the Decision and Management Sciences — Management Science 1986
• A Logit Model of Brand Choice Calibrated on Scanner Data — Marketing Science 1983
• Commentary on “Judgment Based Marketing Decision Models” — Journal of Marketing 1981
• Feature Article—Aggregate Advertising Models: The State of the Art — Operations Research 1979
• Reply to “A Comment on a Market Share Theorem” — Journal of Marketing Research 1976
• A Market Share Theorem — Journal of Marketing Research 1975
• BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study — Operations Research 1975
• BRANDAID: A Marketing-Mix Model, Part 1: Structure — Operations Research 1975
• Models and Managers: The Concept of a Decision Calculus — Management Science 1970
• A Media Planning Calculus — Operations Research 1969
• A Model of Adaptive Control of Promotional Spending — Operations Research 1966
• The Synchronization of Traffic Signals by Mixed-Integer Linear Programming — Operations Research 1966
• Synchronizing Traffic Signals for Maximal Bandwidth — Operations Research 1964
• An Algorithm for the Traveling Salesman Problem — Operations Research 1963
• A Proof for the Queuing Formula:L= λW — Operations Research 1961
• Book Review: Operations Research: Methods and Problems — Journal of Marketing 1961
• Approximate Expected Delays for Several Maneuvers by a Driver in Poisson Traffic — Operations Research 1961
• The Use of Storage Water in a Hydroelectric System — Journal of the Operations Research Society of America 1955