John E. Robbins Ph.D.

2 catalog papers. Name-matched publications do not establish a verified researcher identity.

Loyola University, Chicago, USA

Publications

• Museum marketing: Identification of high, moderate, and low attendee segments — Journal of the Academy of Marketing Science 1981
• A method for selecting high payoff marketing strategies for attracting noncustomer product purchasers — Journal of the Academy of Marketing Science 1977