John G. Myers

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5786-1552

Publications

• Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell — Journal of Consumer Research 1998
• Task, Expectancy, and Information Assessment Effects in Information Utilization Processes — Journal of Consumer Research 1986
• Book Review: Preparing the Student for a Career in a Rapidly Developing Field: A Review of three Sales Management Textbooks — Journal of Marketing 1981
• Book Review: Some Major Contributions in Product Management: A Comparative Review — Journal of Marketing 1981
• Book Review: A Century of Marketing — Journal of Marketing 1981
• Book Review: Some Major Contributions in Industrial Marketing: A Comparative Review — Journal of Marketing 1980
• Book Review: Strategic Market Planning: Problems and Analytical Approaches — Journal of Marketing 1980
• Book Review: Introductory Marketing Texts Mainly “Me Too” Products — Journal of Marketing 1980
• Book Review — Journal of Marketing 1979
• The Effectiveness of Marketing's “R&D” for Marketing Management: An Assessment — Journal of Marketing 1979
• The Sensitivity of Dynamic Time-Path Typologies — Journal of Marketing Research 1971
• Time—Path Types: From Static to Dynamic Typologies — Management Science 1970
• Book Review: Brand Policy Determination — Journal of Marketing Research 1969
• On the Study of Consumer Typologies — Journal of Marketing Research 1968
• Determinants of Private Brand Attitude — Journal of Marketing Research 1967
• Income Variability and the Analysis of Income Size — Journal of Political Economy 1964