John H. Roberts

29 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8662-584X

School of Marketing, University of New South Wales, Sydney, New South Wales 2052, Australia

Publications

• The Legacy of John Little for Marketing Science — Marketing Science 2025
• Better Marketing for a Better World — Journal of Marketing 2021
• Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition — Marketing Science 2020
• Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia — Marketing Science 2020
• Practice Prize Report: The 2016 ISMS Gary Lilien Practice Prize Competition — Marketing Science 2018
• Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia — Marketing Science 2015
• Does Working from Home Work? Evidence from a Chinese Experiment — The Quarterly Journal of Economics 2015
• Does Management Matter? Evidence from India — The Quarterly Journal of Economics 2013
• Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects — Marketing Science 2013
• Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects — Marketing Science 2012
• Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways — Marketing Science 2011
• Why Do Firms in Developing Countries Have Low Productivity? — American Economic Review 2010
• 2007 ISMS Practice Prize Competition—Special Section Introduction — Marketing Science 2009
• 2006 ISMS Practice Prize Competition—Special Section Introduction — Marketing Science 2008
• Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand? — Marketing Science 2007
• A Prelaunch Diffusion Model for Evaluating Market Defense Strategies — Marketing Science 2005
• The nature of lead users and measurement of leading edge status — Research Policy 2004
• Organizational Design: Decision Rights and Incentive Contracts — American Economic Review 2001
• Developing new rules for new markets — Journal of the Academy of Marketing Science 2000
• Determinants of User Innovation and Innovation Sharing in a Local Market — Management Science 2000
• Consideration: Review of Research and Prospects for Future Insights — Journal of Marketing Research 1997
• Complementarities and fit strategy, structure, and organizational change in manufacturing☆ — Journal of Accounting and Economics 1995
• The effect of network structure in industrial diffusion processes — Research Policy 1992
• Development and Testing of a Model of Consideration Set Composition — Journal of Marketing Research 1991
• Prelaunch Forecasting of New Automobiles — Management Science 1990
• The Simple Economics of Optimal Auctions — Journal of Political Economy 1989
• Modeling Multiattribute Utility, Risk, and Belief Dynamics for New Consumer Durable Brand Choice — Management Science 1988
• Price and Advertising Signals of Product Quality — Journal of Political Economy 1986
• Incentives in Planning Procedures for the Provision of Public Goods — The Review of Economic Studies 1979