John M.T. Balmer

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2862-4520

Brunel Business School, Brunel University, Kingston Lane, London, UB8 3PH, UK

Publications

• Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded — Journal of Business Ethics 2011
• The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics — Journal of Business Ethics 2007
• Mapping the Interface Between Corporate Identity, Ethics and Corporate Social Responsibility — Journal of Business Ethics 2007