John Peloza

15 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2652-7460

Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky, USA

Publications

• The nonlinear effect of consumer embarrassment on avoidance: A meta-analysis — Journal of Consumer Psychology 2026
• Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR) — Journal of Business Ethics 2021
• How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food — Journal of Marketing Research 2021
• How Deviations from Performance Norms Impact Charitable Donations — Journal of Marketing Research 2018
• Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inference — Journal of Business Ethics 2016
• Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving — Journal of Business Ethics 2016
• The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Disclosure by Retail Restaurants — Journal of Business Ethics 2015
• The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action — Journal of Consumer Research 2014
• Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes — Journal of Marketing 2013
• How can corporate social responsibility activities create value for stakeholders? A systematic review — Journal of the Academy of Marketing Science 2011
• The Challenge of Measuring Financial Impacts From Investments in Corporate Social Performance — Journal of Management 2009
• Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support — Journal of Marketing 2009
• The Marketing of Employee Volunteerism — Journal of Business Ethics 2009
• Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films — Journal of Business Ethics 2008
• Intra-organizational Volunteerism: Good Soldiers, Good Deeds and Good Politics — Journal of Business Ethics 2006