John R. Doyle

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6476-0605

Publications

• Cross-National Logo Evaluation Analysis: An Individual-Level Approach — Marketing Science 2009 (name-matched, not ORCID-linked)
• Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype — Journal of Consumer Psychology 2006
• Testing the Reliability of Weight Elicitation Methods: Direct Rating versus Point Allocation — Journal of Marketing Research 2000
• Elicitation and Context Effects in Judgments: Fixed Sum Versus Fixed Scale Frames — Management Science 1999
• Judging Relative Importance: Direct Rating and Point Allocation Are Not Equivalent, — Organizational Behavior and Human Decision Processes 1997
• Multiattribute Choice for the Lazy Decision Maker: Let the Alternatives Decide! — Organizational Behavior and Human Decision Processes 1995
• Upper and Lower Bound Evaluation of Multiattribute Objects: Comparison Models Using Linear Programming — Organizational Behavior and Human Decision Processes 1995