John R. Rossiter

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0311-6506

Publications

• The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs — Journal of Marketing Research 2007
• Range Model of Judgments — Journal of Consumer Psychology 2005
• How to Construct a Test of Scientific Knowledge in Consumer Behavior — Journal of Consumer Research 2003
• Children's Receptivity to Proprietary Medicine Advertising — Journal of Consumer Research 1979
• Reliability of a Short Test Measuring Children's Attitudes toward TV Commercials — Journal of Consumer Research 1977
• Children and Commercial Persuasion: A Reply to Ryans and Deutscher — Journal of Consumer Research 1976
• Short-Run Advertising Effects on Children: A Field Study — Journal of Marketing Research 1976
• Children and Commercial Persuasion: An Attribution Theory Analysis — Journal of Consumer Research 1974