Jonah Berger
52 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-2669-8211
University of Pennsylvania
Publications
- The Trajectory of Confidence: Experience, Certainty, and Consumer Choice — Journal of Marketing Research 2026
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social Media — Journal of Marketing 2026
- Talking with Your Hands: How Hand Gestures Influence Communication — Journal of Marketing Research 2026
- Effectively communicating uncertainty: The persuasive impact of different types of hedges — Journal of Consumer Psychology 2026 (name-matched, not ORCID-linked)
- The power of pausing in collaborative conversations — Organizational Behavior and Human Decision Processes 2025
- The Emergence and Evolution of Consumer Language Research — Journal of Consumer Research 2024
- How communication mediums shape the message — Journal of Consumer Psychology 2024
- Discussing proximal pasts and far futures — Journal of Consumer Psychology 2024
- When Language Matters — Journal of Consumer Research 2024
- What Holds Attention? Linguistic Drivers of Engagement — Journal of Marketing 2023
- How Sensory Language Shapes Influencer’s Impact — Journal of Consumer Research 2023
- How Verb Tense Shapes Persuasion — Journal of Consumer Research 2023
- Style, content, and the success of ideas — Journal of Consumer Psychology 2023
- Consumer insights from text analysis — Journal of Consumer Psychology 2023
- Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth — Journal of Consumer Research 2022
- What Makes Content Engaging? How Emotional Dynamics Shape Success — Journal of Consumer Research 2021
- How Concrete Language Shapes Customer Satisfaction — Journal of Consumer Research 2021
- Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts — Journal of Marketing 2021
- Trickle-Round Signals: When Low Status Is Mixed with High — Journal of Consumer Research 2020
- Thinking of You: How Second-Person Pronouns Shape Cultural Success — Psychological Science 2020
- Uniting the Tribes: Using Text for Marketing Insight — Journal of Marketing 2020
- Does Time of Day Affect Variety-Seeking? — Journal of Consumer Research 2019
- Microblogging and the Value of Undirected Communication — Journal of Consumer Psychology 2018
- Are Atypical Things More Popular? — Psychological Science 2018
- Fired Up for the Future: How Time Shapes Sharing — Journal of Consumer Research 2017
- How Self-Control Shapes the Meaning of Choice — Journal of Consumer Research 2017
- How Language Shapes Word of Mouth's Impact — Journal of Marketing Research 2017
- Valuable Virality — Journal of Marketing Research 2017
- How Content Acquisition Method Affects Word of Mouth — Journal of Consumer Research 2016
- Word of mouth and interpersonal communication: A review and directions for future research — Journal of Consumer Psychology 2014
- When Identity Marketing Backfires: Consumer Agency in Identity Expression — Journal of Consumer Research 2014
- Broadcasting and Narrowcasting: How Audience Size Affects What People Share — Journal of Marketing Research 2014
- Communication Channels and Word of Mouth: How the Medium Shapes the Message — Journal of Consumer Research 2013
- When, Why, and How Controversy Causes Conversation — Journal of Consumer Research 2013
- Decision Quicksand: How Trivial Choices Suck Us In — Journal of Consumer Research 2012
- What Makes Online Content Viral? — Journal of Marketing Research 2012
- From Karen to Katie — Psychological Science 2012
- Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice — Journal of Consumer Research 2012
- Visual Influence and Social Groups — Journal of Marketing Research 2012
- How Attribute Quantity Influences Option Choice — Journal of Marketing Research 2012
- Arousal Increases Social Transmission of Information — Psychological Science 2011
- What Drives Immediate and Ongoing Word of Mouth? — Journal of Marketing Research 2011
- Food, sex and the hunger for distinction† — Journal of Consumer Psychology 2011
- Can Losing Lead to Winning? — Management Science 2011
- Subtle Signals of Inconspicuous Consumption — Journal of Consumer Research 2010
- Positive Effects of Negative Publicity: When Negative Reviews Increase Sales — Marketing Science 2010
- Variety, Vice, and Virtue: How Assortment Size Influences Option Choice — Journal of Consumer Research 2009
- Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors — Journal of Consumer Research 2008
- Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice — Journal of Marketing Research 2008 (name-matched, not ORCID-linked)
- Where Consumers Diverge from Others: Identity Signaling and Product Domains — Journal of Consumer Research 2007
- The Influence of Product Variety on Brand Perception and Choice — Marketing Science 2007
- When the Same Prime Leads to Different Effects — Journal of Consumer Research 2007