Jonathan Levav

23 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2726-399X

Stanford University

Publications

• Kinesthetic Properties of Response Scales Yield Different Judgments — Journal of Consumer Research 2026
• 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives — Journal of Consumer Research 2024
• The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility — Journal of Consumer Research 2023
• A Reexamination of the Impact of Decision Conflict on Choice Deferral — Management Science 2023
• The Effect of Auditory and Visual Recommendations on Choice — Psychological Science 2023
• Preference Reversals Between Digital and Physical Goods — Journal of Marketing Research 2022
• Process Utility and the Effect of Inaction Frames — Management Science 2019
• The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options — Journal of Marketing Research 2018
• The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior — Journal of Consumer Psychology 2017
• Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking — Psychological Science 2015
• The Effect of Preference Expression Modality on Self-Control — Journal of Consumer Research 2015
• Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and Choice — Journal of Marketing Research 2013
• The Effect of Ordering Decisions by Choice-Set Size on Consumer Search — Journal of Consumer Research 2012
• Order in Product Customization Decisions: Evidence from Field Experiments — Journal of Political Economy 2010
• Physical Contact and Financial Risk Taking — Psychological Science 2010
• Motivational Compatibility and Choice Conflict — Journal of Consumer Research 2010
• 1995 Feels So Close Yet So Far — Psychological Science 2010
• Emotional Accounting: How Feelings about Money Influence Consumer Choice — Journal of Marketing Research 2009
• Seeking Freedom through Variety — Journal of Consumer Research 2009
• Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context — Journal of Marketing Research 2008
• When Questions Change Behavior — Psychological Science 2006
• Familiarity Bias and Belief Reversal in Relative Likelihood Judgment — Organizational Behavior and Human Decision Processes 2000
• Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed — Journal of Consumer Research 2000