Jon Zhang
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-9559-0626
Department of Marketing, College of Business, Colorado State University, Fort Collins, CO, 80523, USA
Publications
- Purpose orientation: An emerging theory transforming business for a better world — Journal of the Academy of Marketing Science 2025
- Artificial intelligence marketing usage and firm performance — Journal of the Academy of Marketing Science 2025
- Multichannel discount spillover in B2B markets — Journal of the Academy of Marketing Science 2024
- Rethinking scarcity and poverty: Building bridges for shared insight and impact — Journal of Consumer Psychology 2023
- Uncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach — Management Science 2023
- Influencer Marketing Effectiveness — Journal of Marketing 2022
- How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth — Journal of Marketing 2022
- Creative Appeals in Firm-Generated Content and Product Performance — Information Systems Research 2022
- Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms — Journal of the Academy of Marketing Science 2021
- Correction to: Consumer dynamics: theories, methods, and emerging directions — Journal of the Academy of Marketing Science 2021
- Consumer dynamics: theories, methods, and emerging directions — Journal of the Academy of Marketing Science 2021
- Dynamic customer interdependence — Journal of the Academy of Marketing Science 2019
- Strategic Information Transmission in Peer-to-Peer Lending Markets — Journal of Marketing 2018
- Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach — Marketing Science 2018
- Dynamic Relationship Marketing — Journal of Marketing 2016
- Dynamic Targeted Pricing in B2B Relationships — Marketing Science 2014
- How Direct Mail Delivers in the Age of Digital Marketing — MIT Sloan Management Review