Jongkuk Lee

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4762-318X

Ewha School of Business, Ewha Womans University, Seoul 03760, Korea

Publications

• The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms — Information Systems Research 2021
• Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination — Journal of Marketing 2017
• Understanding the Effects of Plural Marketing Structures on Alliance Performance — Journal of Marketing Research 2016
• Market-Driven Technological Innovation Through Acquisitions — Journal of Management 2016
• If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches — Journal of Marketing Research 2016
• Alliance Experience and Governance Flexibility — Organization Science 2015
• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners — Journal of Marketing 2015
• The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios — Journal of Marketing 2011