Joseph Nunes

22 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1812-5042

University of Southern California

Publications

• Starting Positive: The Impact of Self-Presentation Concerns on Consumer Reviews — Journal of Consumer Research 2026
• The Concept of Authenticity: What It Means to Consumers — Journal of Marketing 2021
• I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma✰ — Organizational Behavior and Human Decision Processes 2021
• The Positive Effect of Not Following Others on Social Media — Journal of Marketing Research 2020
• What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking) — Journal of Consumer Research 2016
• The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success† — Journal of Consumer Psychology 2015
• Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis — Journal of Marketing Research 2014
• Conspicuous consumption in a recession: Toning it down or turning it up?† — Journal of Consumer Psychology 2011
• Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior — Journal of Marketing Research 2011
• Status, Race, and Money — Psychological Science 2011
• Signaling Status with Luxury Goods: The Role of Brand Prominence — Journal of Marketing 2010
• The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions — Journal of Marketing 2010
• Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status — Journal of Consumer Research 2009
• License to Sin: The Liberating Role of Reporting Expectations — Journal of Consumer Research 2007
• The Endowed Progress Effect: How Artificial Advancement Increases Effort — Journal of Consumer Research 2006
• The Effect of Product Assortment Changes on Customer Retention — Marketing Science 2005
• Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should — Marketing Science 2005
• Using Combined-Currency Prices to Lower Consumers’ Perceived Cost — Journal of Marketing Research 2004
• Incidental Prices and Their Effect on Willingness to Pay — Journal of Marketing Research 2004
• Incommensurate Resources: Not Just More of the Same — Journal of Marketing Research 2003
• Reducing Assortment: An Attribute-Based Approach — Journal of Marketing 2001
• A Cognitive Model of People's Usage Estimations — Journal of Marketing Research 2000