Joyce (Feng) Wang

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7100-7312

Bentley University, 175 Forest St, Waltham, MA, 02542, USA

Publications

• Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty — Journal of the Academy of Marketing Science 2023
• Brand relevance and the effects of product proliferation across product categories — Journal of the Academy of Marketing Science 2020