Julie Guidry Moulard

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7871-9918

Department of Marketing & Analysis, Balsley-Whitmore Endowed Professor in Business, College of Business, Louisiana Tech University, Ruston, LA, 71272, USA

Publications

• Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity — Journal of the Academy of Marketing Science 2021
• Establishing human brands: determinants of placement success for first faculty positions in marketing — Journal of the Academy of Marketing Science 2011