Jungkeun Kim

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2104-833X

Texas A&M University

Publications

• The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect — Journal of Marketing Research 2026
• Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences — Journal of Consumer Research 2025
• Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI — Journal of Business Ethics 2022
• More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions — Journal of Marketing Research 2011
• The Effects of Decoys on Preference Shifts: The Role of Attractiveness and Providing Justification — Journal of Consumer Psychology 2005