Jungju Yu

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7817-2203

KAIST College of Business, Seoul 02455, Republic of Korea

Publications

• Communicating Attribute Importance Under Competition — Marketing Science 2026
• Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out — Marketing Science 2025
• A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning — Marketing Science 2023
• Multidimensional Targeting and Consumer Response — Management Science 2023
• Targeted Advertising and Consumer Inference — Marketing Science 2021
• A Model of Brand Architecture Choice: A House of Brands vs. A Branded House — Marketing Science 2021