Jurui Zhang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7177-7288

University of Massachusetts Boston

Publications

• Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry — Journal of Marketing Research 2018
• Social Learning in Networks of Friends versus Strangers — Marketing Science 2015
• When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie Reviews — Journal of Marketing 2012