Kangkang Wang

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3016-915X

Alberta School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada

Publications

• The Bright Side of Loss Aversion in Dynamic and Competitive Markets — Marketing Science 2014
• Advertising and Consumers' Communications — Marketing Science 2013
• A Model of the “It” Products in Fashion — Marketing Science 2013