KAPIL TULI

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8807-6621

Singapore Management University

Publications

• Does Disclosure of Advertising Spending Help Investors and Analysts? — Journal of Marketing 2023
• Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective — Journal of the Academy of Marketing Science 2022
• Marketing Agility: The Concept, Antecedents, and a Research Agenda — Journal of Marketing 2021
• Customer Satisfaction and Its Impact on the Future Costs of Selling — Journal of Marketing 2020
• A Theories-in-Use Approach to Building Marketing Theory — Journal of Marketing 2020
• Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance? — Journal of Marketing Research 2017
• Does Brand Licensing Increase a Licensor's Shareholder Value? — Management Science 2015
• The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective — Management Science 2013
• The Impact of Brand Quality on Shareholder Wealth — Journal of Marketing 2011
• Ties that Bind: The Impact of Multiple Types of Ties with a Customeron Sales Growth and Sales Volatility — Journal of Marketing Research 2010
• Customer Satisfaction and Stock Returns Risk — Journal of Marketing 2009
• Rethinking Customer Solutions: From Product Bundles to Relational Processes — Journal of Marketing 2007