Karen Gedenk

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7574-1191

Institute for Marketing, University of Hamburg, 20148 Hamburg, Germany

Publications

• Referral Reward Size and New Customer Profitability — Marketing Science 2020
• Price Promotions and Popular Events — Journal of Marketing 2019
• Decomposition of the Sales Impact of Promotion-Induced Stockpiling — Journal of Marketing Research 2007
• Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions — Journal of Marketing 2001